Margaret Richters

★ Growing old sucks! ★ Well, physically at least. Each season of the year asks something different from our skin and our skin starts to show more wear (and tear) when we come with age. Margaret Richters institute for seasonal skin therapy focusses on these problems. To communicate this visually we created a logo that consists of an illustrated peony flower, a flower that has a rustic character yet maintaining a breathtaking natural beauty. A carefully selected handwritten font for the name, with some minimal customization, and a tagline that is clear and complemented with four dots in soft tones that each stand for a season.