★ The space, the people, the production ★ After 4.5 years of loyal service for this small design firm I was asked to come up with a new visual identity. The firm had gallery aspirations, so I focussed on the concept of the space we were in. The logo is actually the floorplan of the building (with house number 124). I kept the typesetting for the name intact, as a bit of heritage, but left everything else of the previous style out and put it in a totally new context. Pixel based portraits and silhouettes were created and used to represent the people. Then, a visual effect on all the stock paperwork that suggests everything being an isometric pile, represented the production.